Case studies

The numbers, and the replies behind them

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Email + LinkedIn

IT & Managed Services

Booked licensing reviews and IT support switches for a UK MSP

38
meetings in 90 days: 7
new contracts: 2.4%
positive reply rate

Inbox · Reply

to me · 09:14

Interested

Re: Microsoft 365 spend at

Hi ,

Good timing. Our M365 renewal is due in February and I’m fairly sure we’re over-licensed. I’d like to book a call for a licensing review. Is Thursday afternoon any good?

Thanks,

IT Manager · 120 staff

Thanks for connecting. Thought this might be relevant…

Thanks for connecting. We’re actually in the market for a new IT support provider, as our current contract ends in March. Can you send over a few times next week?

16:42 · Seen

Inbox · Reply

to me · 11:03

Interested

Re: Copilot rollout

Hi ,

The board has asked us to look at AI adoption this year, mainly Copilot and data security. We’re speaking to a couple of providers. Happy to do 30 mins on Tuesday.

Thanks,

Campaign snapshot · 90 days

Prospects contacted: 2,640
Positive replies: 63
Meetings booked: 38
Contracts won: 7

Cold Email

Manufacturing · Precision engineering

New OEM buyers for a contract manufacturer

27
qualified meetings: £640k
quotes requested: 120
days

Inbox · Reply

to me · 08:27

Interested

Re: CNC machined components

Hi ,

We’re re-tendering our machined components for 2027 and want a UK supplier on the shortlist. Could you send your capabilities deck and ISO certs? Happy to get a call in.

Thanks,

Inbox · Reply

to me · 14:55

Interested

Re: Lead times

Hi ,

Interesting timing. Our current supplier’s lead times have slipped to 14 weeks. Who’s best to speak to about a sample run? We could start with 500 units.

Thanks,

Head of Procurement · OEM

Thanks for connecting. Thought this might be relevant…

Saw your note on reshoring. We’re moving some volume back from Asia next year. Can we book a site visit in November?

10:18 · Seen

Campaign snapshot · 120 days

Buyers contacted: 1,850
Positive replies: 41
Meetings booked: 27
RFQs received: 9

Email + LinkedIn

B2B SaaS · HR tech

Mid-market demos for an HR platform

64
demos booked: £410k
pipeline created: 90
days

Inbox · Reply

to me · 10:41

Interested

Re: Onboarding at

Hi ,

We’re reviewing our HR system before renewal in Q1, so yes to a demo. Could you make sure the payroll integration is covered?

Thanks,

Head of People · 300 staff

Thanks for connecting. Thought this might be relevant…

I’ve just taken over People Ops and onboarding is a mess, honestly. Open to a quick chat. What does next Wednesday look like?

18:06 · Seen

Campaign snapshot · 90 days

Prospects contacted: 4,100
Positive replies: 97
Demos booked: 64
Pipeline: £410k

Recruitment · Technology

Hiring-manager conversations for a tech recruiter

52
calls booked: 11
new clients: 41%
acceptance rate

CTO · Fintech scale-up

Thanks for connecting. Thought this might be relevant…

We’ve got three senior DevOps roles open that our internal team can’t fill. What are your terms? Free for a call tomorrow?

12:20 · Seen

Inbox · Reply

to me · 09:37

Interested

Re: Data engineering hires

Hi ,

Our last agency went quiet on us. If you have candidates with Databricks experience, I’d like to talk this week.

Thanks,

Campaign snapshot · 60 days

Connection requests: 1,200
Accepted: 492
Calls booked: 52
New clients: 11

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